Marketing hype, as is probably the quote from Arches product manager Jeffrey Neuman: "In the archival paper world, OBAs are a no-no,"
But Wilhelm doesn't speak too favorably of OBAs
in his whitepaper on yellowing (scroll down to page 5, left column).
I just don't like the look of OBA'd paper, particularly how they change in different light, plus I frame most stuff under UV glass anyway.
- DL