This is the largest and oldest frame shop
in town - second generation now. But bear in mind that this was a quantity purchase - 80 frames of various sizes, around $2000 order, and frames were unassembled. They're not cheap for custom framing, maybe $150 for something this size including backing, double matting etc.
To keep my prints reasonably priced, I have "standardized" on three print sizes: 13"x19", 16"x24", and 20"x30". I buy precut mats, with beautiful bevel cut openings, in sizes (outside dimensions) 20"x24", 24"x30", and 30"x36" I buy by the case. I also buy by the case fome core backings, buy frames wholesale, and buy the above sizes of glass by the case. My local hardware works with me and sells me the glass (case lots) at %25 discount. The frames are unassembled black aluminum which I get from www.framefit.com
. I can mount and mat and frame a 13"x19" print, 20"x24" mat, frame and glass for probably less than $25. Allows me to sell at a price most can afford, but leave me a nice profit.