To all the commercial guys out there, or guys/gals wanting to shoot commercial, look at the Cooters site. Understand story. Embrace motion.
This week, we presented on two projects at separate times, separate clients meeting with 12 to 14 people.
This intro was shot with RED's, medium format, 35mm stills, even motion film cameras.
It's interesting, the presentation (after this website opening) was 6 pages of interactive html 5 imagery that went into detail, but honestly the opening covered most of what everyone wanted to see, because they got the message.
They understood we shot still and motion, dialog and mos, lifestyle and fashion/fashion product centric and the intro raised the most interest and if they didn't they got the message we shoot for commerce and cover it in a lot of ways and today that seems to be the goal.
I think all of us face the promotional challenge of getting our message out. Too many words, nobody has time to read. Too few words and we run the risk of boring people to death or nobody reading or listening.
The one thing I did get from this is the lines have blurred.