Eric... Thanks for taking the time.
Many a true word is spoken in jest, but most of your questions are very relevant.
Come to Los Angeles.
This invitation was not issued personally to me, but my step-daughter lives in LA, and she might become my US agent, so you might see my pictures in you local gallery some month soon. I hope the US market is big enough for the both of us. I hope to visit LA some time, and I would like to meet you.
I can take you to a gallery that has never sold anything for less than $20,000.00. I can also take you to a gallery that has never sold anything for more than $1,000.00. Which kind of gallery are you working with?
I am in the UK midlands, and here most galleries would rather hang photographers than photographs!
One local gallery sells paintings, and the occasional classic photo of e.g. Bardot. My pictures would be the only contemporary photographs, and would be alongside original paintings £1,500 - £20,000, and prints (including Giclee) from paintings £350 - £2,500.
You have not provided any context for your work, the gallery, or the clientele. How will any advice stating specific numbers have any basis in reality? You need to do the footwork yourself.
We have to cater for the market - I am putting together a versatile system that can cope with a very wide range of subjects - from macro to landscape.
What cut does the gallery take?
25%, an up market hotel quotes 20%, but would not actively market the prints.
How much does it cost you to print a piece?
There is a thread here re what to charge for Epson Stylus Pro 7900 prints.
Have you factored in the cost of replacing the printer every year? The computer? The camera?
I think that a £10,000 professional computer/printer/software bundle could easily do 10,000 prints, so £1 per print might cover it - if you do 10,000 prints in a few years.
Are you known as a commercial photographer? Then subtract 35%
I intend to be... I am doing some stuff for galleries before I get booked up for commercial stuff.
Do you price your photos based on how much it costs to make them? Then subtract 75%
Do you talk about photography with your friends? Then subtract 60%
So, do you think £250$ would be reasonable for "Best on the Island" 50 Megapixel or stitched, 7900 24 * 34" prints, nicely framed and mounted?
I would rather shift volume at £250$ than be more ambitious - what covers your overheads is gross margin per year.
The theory is that that would give me a £100$ margin... so, if a gallery can increase their margin, and I still get £100$, that's OK.