i tried your advice and it does look better, i guess i also got used to the lower contrast.
here is the reply from tech support:
Our recommended workflow for an LCD monitor is to select the “Advanced” method and then select “Set the luminance level of my display to the following target value:” and set and LCD to 120 with a “Target White Point” of D65. This will profile your display to the settings that the photo industry has determined as recommended settings.
If this seems to provide unsatisfactory results, feel free to contact our technical support at 888-826-3044, option 3.
Have a great day! "
normal that when you turn down the brightness from where you've gotten used to it - to where it is supposed to be, that you think it is too dark. You've already taken at least a day to get used to it, so take a look at it again. Wear this new luminance around for a few days and see if it starts to look normal after awhile. The real goal of all this is to get your monitor to match your printer output, and you'll probably find that this won't happen unless your display is close to this lower level.
Check out the White Paper test in this article:http://www.colorwiki.com/wiki/Printer_to_Match_my_Screen