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Author Topic: New Hasselblad camera. Next February 10  (Read 16555 times)
Nemo
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« on: January 27, 2010, 10:53:31 AM »
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A new teaser:

http://www.exakta.net/ES_Prelaunch_Q110_Biber.html

Some explanations (in Spanish):

http://www.dslrmagazine.com/profesional/ca...10-de-fe-2.html

.
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shutay
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« Reply #1 on: January 27, 2010, 08:53:42 PM »
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Hi everybody, the DSLR Magazine article translated as best I can manage myself:

Hasselblad: 10th of February

An article by Valentin Sama
Wednesday 27, January 2010

Hasselblad announces, this coming 1st of February, by way of a teaser campaign, what will probably result in a simultaneous presentation in 50 cities, amongst them, Madrid. This presentation could take place on the 10th of February.

In this "teaser", the clock will change into the news, informing - among other things - the locations where the event will be celebrated in each country.
It is speculated that apart from new webpages for users, the firm is expected to present a new camera.
As a speculation, we cannot but remember what we wrote in our exclusive note about the company's change of management.

..."Logically, the passing of the baton has been accompanied by brief laudatory speeches to the outgoing CEO and the incoming one.
Although there aren't any keywords, there was talk of ... "the multiple possibilities that open up with the variations that are being experimented with, as much by Hasselblad as the rest of the industry"..., and that... "given that owning a Hasselblad es the dream of both professionals and advanced amateurs all over the world, we intend to see that dream could become reality"...

Dr. Larry Hansen, are we talking about a "Volks-Hasselblad"?...

The launch of a new model of Hasselblad, apart from the announcement in Orlando a few months ago, the H4D, could be an important news, in as much that it seems to be about a more economical model compatible with current lenses and accessories, as it might refer to a new system.

[Photo of Chritian Poulsen in a giving a presentation with a rendering of a camera behind him]

In fact, back in March 2006, for the purpose of celebrating the centenery of Victor Hasselblad, this possibility was speculated upon and even briefly could see the image of a new camera concept.

We wrote then:

..."And for the next generation of Hasselblad cameras, the trend is to create a new integrated digital camera, maybe one that is less modular, and that utilises a new generation of lenses, with a smaller image circle, designed specifically for the 38mm x 46mm sensor which is considered the standard for digital medium format. In relation to this, by studying the utilization of new CMOS sensors, thanks to their fast reaction, permits doing away with expensive shutter mechanisms. Not withstanding, the new Hasselblad would not be ready for another 2 or 3 years, and according to Christian Poulsen, ... "it will not necessarily look like the camera that appears in the projection screen"...

In technical meetings with the firm following that encounter, the firm commented that - in the future - Hasselblad aspires to have a new system, free of mechanical shutters and with CMOS sensors.

Given the state of electronic development necessary for that, this could be too soon, but what appears to be clear is that this 10th of February, something big can be expected from Hasselblad.
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BernardLanguillier
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« Reply #2 on: January 27, 2010, 10:43:30 PM »
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Quote from: shutay
In technical meetings with the firm following that encounter, the firm commented that - in the future - Hasselblad aspires to have a new system, free of mechanical shutters and with CMOS sensors.

At least somebody has understood the importance of live view...

Cheers,
Bernard
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A few images online here!
archivue
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« Reply #3 on: January 28, 2010, 12:14:55 PM »
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no noise, no shake... but IQ ?
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bradleygibson
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« Reply #4 on: January 28, 2010, 12:45:16 PM »
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Quote from: shutay
In technical meetings with the firm following that encounter, the firm commented that - in the future - Hasselblad aspires to have a new system, free of mechanical shutters and with CMOS sensors.

Music to my ears.  Er, eyes.  I will definitely take another look at medium format when Hasselblad (or anyone else) ships something like this.
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ixpressraf
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« Reply #5 on: January 28, 2010, 02:14:48 PM »
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It will simply be the H4d-40Mp successor for the H3dII-31Mp camera. Phase was first, Hasselblad has to follow. No surprises, no big deal.
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aaron
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« Reply #6 on: January 28, 2010, 02:17:26 PM »
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I thought the general belief is that the clock counting down to feb 1st relates to some kind of software/website or gallery rather than a new camera. The text on their site certainly does not indicate otherwise so why now is the possibility of a new camera system coming up again?
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hcubell
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« Reply #7 on: January 28, 2010, 04:58:26 PM »
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Quote from: aaron
I thought the general belief is that the clock counting down to feb 1st relates to some kind of software/website or gallery rather than a new camera. The text on their site certainly does not indicate otherwise so why now is the possibility of a new camera system coming up again?

It did look that way. however, I received an email from Hasselblad USA this afternoon showing a photo of a newborn with the following text:

"First the H Camera changed the way Hasselblad saw the world.

Then the H2D changed the way the world saw Hasselblad.

Then the H3D changed the way we saw DSLRs.

Now the H4D is changing things again.

On February 10th, 2010, the evolution continues.

[Picture of Countdown Clock]


We're counting down!

Book your calendar now to join us in a worldwide celebration of an exciting edition to the Hasselblad family on February 10, 2010.

Specific times and places to be announced on www.hasselblad.com on February 1, 2010. Click below for more info."

This would not appear to be a hype about a Hasselblad/Flickr site. Could be interesting.


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archivue
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« Reply #8 on: January 28, 2010, 05:14:55 PM »
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H4D an another one ?
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Brady
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« Reply #9 on: January 28, 2010, 05:16:15 PM »
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Pretty sure there is two clocks.  one for the h4d and the other for this "gallery" thing or whatever it is......notice the first one is still there on the site at 4 days and counting.......my math tells me the 10th is more than 4 days away

Quote from: aaron
I thought the general belief is that the clock counting down to feb 1st relates to some kind of software/website or gallery rather than a new camera. The text on their site certainly does not indicate otherwise so why now is the possibility of a new camera system coming up again?
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Nick-T
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« Reply #10 on: January 28, 2010, 05:19:20 PM »
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Quote from: Brady
Pretty sure there is two clocks.  one for the h4d and the other for this "gallery" thing or whatever it is......notice the first one is still there on the site at 4 days and counting.......my math tells me the 10th is more than 4 days away
Just one clock counting down to the 1st of Feb when all will be revealed.

Nick-T
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Brady
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« Reply #11 on: January 28, 2010, 05:20:04 PM »
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There's another one in the email promo that says 17 days.

Quote from: Nick-T
Just one clock counting down to the 1st of Feb when all will be revealed.

Nick-T
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Nick-T
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« Reply #12 on: January 28, 2010, 05:24:59 PM »
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Quote from: Brady
There's another one in the email promo that says 17 days.

Sorry to be so vague...
There will be an announcement on the 1st about a thing on the 10th.

EDIT
I just realised I sound like that guy in "Analyze This" you know the "thing with the thing":

http://www.youtube.com/watch?v=GJOcvQpMu2A

Nick-T
« Last Edit: January 28, 2010, 05:42:11 PM by Nick-T » Logged

erick.boileau
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« Reply #13 on: January 29, 2010, 12:50:28 AM »
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an Hasselblad for the price of a Nikon D3X :-)
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aaron
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« Reply #14 on: January 29, 2010, 03:34:48 AM »
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So we have one clock counting down to tell us about the other clock thats counting down...

I am going to pick up some popcorn, this had better be something good.
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Rob C
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« Reply #15 on: January 29, 2010, 04:45:40 AM »
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Digital Xpan. To kill off Leica M9 and then, the big kill: the Leica MF model. Nothing beats monopoly

;-)

Rob C
« Last Edit: January 29, 2010, 04:45:57 AM by Rob C » Logged

TMARK
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« Reply #16 on: January 29, 2010, 11:22:01 AM »
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Quote from: Rob C
Digital Xpan. To kill off Leica M9 and then, the big kill: the Leica MF model. Nothing beats monopoly

;-)

Rob C

I would like a digital XPan or a digital rangefinder from Blad.  Or anyone, really.
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jimgolden
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« Reply #17 on: January 29, 2010, 05:12:28 PM »
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digital MF rangefinder ala Bronica RF645/Fuji GA645 with cmos...killer
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aaron
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« Reply #18 on: January 29, 2010, 05:33:19 PM »
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Quote from: jimgolden
digital MF rangefinder ala Bronica RF645/Fuji GA645 with cmos...killer

Not sure if i would want a mfd rangefinder, with everyone crying out for real liveview to achieve precise focus I can imagine a rangefinder focusing system would be moving in the opposite direction.
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Professional
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« Reply #19 on: January 29, 2010, 05:43:44 PM »
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WOW, they really did a great job to kill your patience and see your curiosity.
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