I have decided to write a brief round up with what we announced at Photokina. Cross posted to Getdpi.
First, new products. (All of this is in my own words, but you can find the official Lenses
We announced and showed the new HC50II and HC120II. Both of these lenses have been completely redesigned optically. The exterior dimensions are the same.
Performance on the 50 is much improved and in particular with the HTS. Lens Correction calculations have already been made and are included in Phocus 2.6.
The HCD120II lens has an increase in resolution and an improvement in axial chromatic aberration.Digital Products
The CFV has now been fitted with the same 50MP sensor as in the H4D.
The H3D31 has now been updated to H4D specification. ie True Focus, Larger USER and TF buttons, brighter AF assist light.
We will also have some new firmware features for the whole H4D range...
- Electronic Spirit Level (In three Dimensions)
- Visible preview on the back of the camera in tethered mode
- Information on the rear LCD (Aperture, Shutter, etc etc)
Multi shot technology has been expanded to a new six shot mode which will give us a 200MP file from a 50MP sensor.
I won't add to much more on that before I get a little more R&D background so I can be specific with answers! Suffice to say the sample images we had at Photokina were very well received.
This will be on the H4D50MS only as an optional feature. There will also be an option to upgrade existing models.Software
Phocus 2.6 will include...
- Dust Removal. Dusting on batches of images.
- Import / Export of image adjustments to other work stations
- Support for Phocus Mobile
- Star rating for approval. Additionally to the Phocus three colour system there is now a LR-esque five star system.
- Windows support of TIFF and JPEG files. We are looking into more solutions for third party files on this platform.
A 'Phocus Quick' solution for rapid import and export of images to produce printable JPEGs. Windows only currently.
The most exciting part is Phocus Mobile!!
This is an iPad and iPhone application which will remotely connect to the host computer during tethered shooting.
As the photographer shoots, preview files are immediately sent to the iPad for viewing. Its fast!
The iPad user can pinch to zoom in a little (100% view in development), swipe to move through the image folder, rotate for landscape / horizontal view, rate photographs using the new 5 star rating - which then syncs to the host computer.
Finally there is a virtual camera interface for adjusting the camera and capturing images! See screen grab.
Camera control can be disabled if you don't want your AD to take over the shoot.
Images can be emailed from the iPad and we are thinking about adding some link to the "Cloud". ie Dropbox or MobileMe.
Its a very nice implementation of the iDevices and was very popular at Photokina!
Available free from the App store after it goes through Apple Certification.
For the fun
We are experimenting with some thoughts on a custom shop. So we made a White (not black!) and a naked camera in just its steel underclothes.
Picture of the white one attached, or now fondly known as "The Storm Trooper" due to obvious reasons.
These are not available products but more to gauge if people would be interested in something other than the norm. (Yes, I know you would like a black one.
The White one was ordered many times over, even though there is no final decision on availability. We will have to see.
Finally we have a partnership with Ferrari which saw the release of an H4D40 in Ferrari red. Available as a limited run.
We also had a Ferrari California on stage which we did some captures of. Ill post some when they arrive back from Germany!
I think that is it. It was a very busy show and I was suprised how high the visitor numbers were again.
All the best,
PS. If you want to see all the detailed press releases, go here...http://press.hasselblad.com/press-releases/press-releases-2010.aspx