collectability continued-size, matting, and framing

This is a continuation of my previous two posts about what makes a photographer "collectable".

For the purposes of this discussion "collectable" equates with the ability to charge a lot of money for a print. Collectability is a marketing strategy employed by some photographers to create the percepton of value.

The following is a continuation of my first two posts about the specifics of the strategies that make one "collectable".

I live in a resort town where there are a lot of very wealthy second home owners and very pricey resorts. There are two photographers here who market themselves as collectable. They both emply a similar technique in regards to matting and framing and that is that bigger and more extravagant is better. Very expensive and fancy burlwood frames are the norm. One photographer mats only with some sort of linen wrapped matting while the other uses complicated multi-layer mats. This stuff is expensive.

Question: Is extravagant matting and framing necessary to create a perception of value and to create the ability to charge a lot of money? Do you know of exceptions to this? Do those exceptions merely prove the rule? Does it depend on your target market?

Thankd for your input.