Is the video-like look in spite of good lenses, lighting and production design, and grading?
We use ziess A mounts (the a mount was the only avaialble mount at the time except the e-mount that had few lenses).
Full lighting with HMI's Kinos, LED's inside out, studio, location comparing the look of the sony at 30 to 2p fps, vs. RED, Panasonic and the Canon 5d2, the Sony looks like video.
Try it against those cameras.
The upside of the fs100 is the form factor, two xlr inputs, starts fast, sound bars and a nice lightweight system.
Downside . . . blows highlights like crazy, only goes so far in raising the db, color correction is all through a somewhat complex set of menus, buttons like changing shutter speed, apature, are very sensitive and must be done very carefully.