Timeless Matte on Canvas application tips...

So since there is no need to reinvent the wheel, I wanted to ask for some tips with applying timeless matte onto canvas.

I have the glossy right now and spray it on with a wagnar spray guy and this works great. I do feel that when I was using the rolling technique with Eco Print Shield, the coating was a little more durable as it was worked into the canvas rather than just sitting on top which is what happens with spraying, but after a good 5 or 6 coats of glossy timeless, I am able to stretch and fold over the corners without cracking.

I am wondering though if the application of matte will be any different. All the art shops that I am selling to now seem to have all their gallery wraps with a matte surface that almost doesn't even look coated. I quite like glossy myself, but the matte seems to sell better so I ordered a gallon to be consistant with what they are already doing. Back when I was using Eco Print Shield, the instructions for matte were to use it as a final layer, but to start with glossy for the first few layers. Is this how I should be working with the timeless matte as well? I will of course experiment myself, but figured that lots of people here have gone down this same road and I can save myself lots of time and money in wasted samples. Thanks.