Looks like a really neat product. I've been contemplating building a similar device for years, albeit a much simpler device that I could just program to make an inversion or two ever 30 seconds-minute.
If I had more film to develop I'd be all over this, well worth the price I'd say if I had the work load. In fact, if money was less of an object I'd probably buy one just to JUSTIFY shooting more film, since I would be less loathing the workload that comes with every roll shot. I don't particularly like continuous agitation (Jobo) for B&W film and temp isn't an issue as B&W is done at room temp plus this thing takes up way less room than my Jobo.
Not sure I get all the hate here. Processing film can be rather, well, boring at times. And time consuming. For example, processing Delta 100 @ 100 in Perceptol is a 22 minute affair. I can think of much better things to do with my time for 22 minutes than flip a can over every 55 seconds.
Sure the price is a little steep but lets be honest here, it's 2013; this thing is not exactly going to become the new iPhone. When you make specialty products for a small market the price goes up that's just the way it is. The people that need it will buy it, the people that don't, won't. Some people will be angry at it's very existence in the world. Such is life. I'm just happy to see there are still people out there innovating in the film market. Gives me some hope for the future of film