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Author Topic: What's Hasselblad been working on?  (Read 9499 times)
jduncan
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« Reply #20 on: March 31, 2012, 08:35:00 AM »
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So I saw on photo rumors a leak about some new system from Hasselblad either being a sub-medium format DSLR or a digital xpan coming up very soon. Either of these would be very exciting to be, but especially the Xpan, because I have an Xpan II and the biggest difficulty in using it is the awkward sized negatives, just like any panoramic format since the place I generally get my film done won't / can't scan the wider images. Any thoughts on this rumor?

I hope they are investing and not thinking like "I am doom" lets sale as expensive as I can and then, die.  In other words the I can't increase my market perspective.  If Hasselblad improves the camera and the sensor (the dead of Kodak is problematic in that respect) and control prices they can gain a lot of market traction.

Everybody and their grandpas are buying DSLRs. The low price of the D800 and 5D III means that pros will not be able to differentiate by camera image quality,  but by technique, resources and creativity. A fair priced medium format camera with modern Dynamic range and current medium format colors will be a way to add better camera to the creative /technique mix.

Medium format has an opportunity, but they need to invest now, or resources starvation will kick in.

Best regards,

James
 
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BJL
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« Reply #21 on: March 31, 2012, 10:21:19 AM »
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If Hasselblad improves the camera and the sensor (the dead of Kodak is problematic in that respect)
Kodak's problems are no longer relevant: its former sensor division was sold sometime before the bankruptcy, and is now operating under the name Truesense Imaging, a holding of Platinum Equity.
http://www.truesenseimaging.com/

The problem instead is that neither this operation nor that at Teledyne-Dalsa have given any hint of the ability to move beyond the now obsolescent 20th century CCD sensor technology in the sensors that they make for digital cameras. There may be room for optimism in the fact that Teledyne-Dalsa does make large CMOS sensors for other uses like X-rays (large, but low resolution, with 20-200 micron pixels) and machine vision (high frame rates and global shutters, but low resolution and low bit depth.) Kodak abandoned CMOS long before it sold its sensor division.
http://www.teledynedalsa.com/sensors/products/cmos.aspx
« Last Edit: March 31, 2012, 05:32:48 PM by BJL » Logged
erickb
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« Reply #22 on: March 31, 2012, 03:58:34 PM »
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I'd like to see a 503CWD FF  with a new line of lenses  and auto-focus
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John R Smith
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« Reply #23 on: April 01, 2012, 02:57:38 AM »
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I'd like to see a 503CWD FF  with a new line of lenses  and auto-focus

In your dreams . . .

John
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Quentin
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« Reply #24 on: April 01, 2012, 09:43:52 AM »
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Step forward Sigma, with a new medium format camera using MF sized Foveon sensor.  Now that would be a left field idea I'd like to see happen.
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jduncan
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« Reply #25 on: April 01, 2012, 10:28:20 AM »
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Kodak's problems are no longer relevant: its former sensor division was sold sometime before the bankruptcy, and is now operating under the name Truesense Imaging, a holding of Platinum Equity.
http://www.truesenseimaging.com/

The problem instead is that neither this operation nor that at Teledyne-Dalsa have given any hint of the ability to move beyond the now obsolescent 20th century CCD sensor technology in the sensors that they make for digital cameras. There may be room for optimism in the fact that Teledyne-Dalsa does make large CMOS sensors for other uses like X-rays (large, but low resolution, with 20-200 micron pixels) and machine vision (high frame rates and global shutters, but low resolution and low bit depth.) Kodak abandoned CMOS long before it sold its sensor division.
http://www.teledynedalsa.com/sensors/products/cmos.aspx

Good point. Let see in what direction the current owners move the new company. 

This seems a very good idea if achieving the yields is possible:

Step forward Sigma, with a new medium format camera using MF sized Foveon sensor.  Now that would be a left field idea I'd like to see happen.

Now, I don't know  if the Foveon sensor has the characteristics needed in terms of color, dynamic rage etc.
All the Sigma cameras that I looked for on DxO are in the preview stage.

If they do however, a 53.7mm x40.2mm sensor  (like H4D-60/IQ160)  will have 86+ mega pixels of direct color rendering.

I believe for Sigma, it could be less risky to sale the sensors, at least as a initial proposition.
Building a full Medium Format system could be risky and complex. The do have the same links to review sites (for winning the mindshare) that Pentax do, in the other hand.

In therms of branding, sigma is not sale as a premium brand. They have try in the last months with Nikon / Canon L prices for some of the lenses  (like the 70-200 OS) but they have failed.

Building a sensor for a Leica S3 will be a second option. Leica guys will simply pay for the initial expertise and learning[1]. They will pay whatever is needed to getting the last gram of image quality on a Leica package.

Best regards,
James

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[1] the steppers don't go that large, they will need to learn to do multiple exposure, or binding or something to go large.


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shadowblade
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« Reply #26 on: April 17, 2012, 10:12:28 PM »
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I'd love to see the X-Pan revived as a dedicated panoramic camera, with a 24x72mm CMOS sensor and live view (start with two D800 sensors side-by-side, and go from there). It'd be a compact system and rival 617-format colour film for image quality, with the same 1:3 aspect ratio, too. 24mm, 30mm, 50mm and 100mm lenses to go with it, preferably with tilt and vertical shift for focal plane and perspective control (since landscape is the most obvious use for such a body). Hasselblad could do it; so could the Sony/Zeiss partnership.

It's unfortunate that panoramic formats have been neglected since the digital revolution. Previously, we had 612, 617, 624 and the X-Pan format to play with - all compact (for their film size) systems which were highly portable and eminently suitable for landscape photography. These days, however, we're stuck stitching images from 35mm cameras (with the inevitable problems with moving subjects or wind) or cropping from MF sensors, which often don't offer lenses wide enough for what we want to do (28mm on a 54mm-wide sensor really isn't all that wide). The price of high-performance 35mm CMOS sensors, however, has now fallen to a level where we can easily justify sticking two of them side-by-side and paying $8-10k for a dedicated panoramic camera.
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hasselbladfan
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« Reply #27 on: April 19, 2012, 01:30:37 AM »
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It is not a rumor anymore. Ventizz Capital wants Hasselblad to compete also outside MF. See the announcement of their CEO.


"We are proud to have such an iconic brand in our portfolio and are convinced that with solid financial support and a suitable growth strategy, Ventizz can further strengthen Hasselblad's position as the first-class producer of medium-format digital camera systems. Furthermore, we plan to develop Hasselblad cameras to appeal to a wider circle of ambitious photographers," said Helmut Vorndran, managing partner and CEO of Ventizz Capital Partners.
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hasselbladfan
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« Reply #28 on: April 19, 2012, 01:35:06 AM »
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Forgot to copy the most important sentence for our wallet.

Hasselblad CEO Larry Hansen said his company is looking forward to exploring "brand new markets" -- including, we hope, the "sub-$10,000" one.
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MrSmith
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« Reply #29 on: April 19, 2012, 11:54:03 AM »
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i fully expect an 'olympic edition' with gold. silver, bronze accents and a small commemorative medal with each limited edition camera body.
there is a rumour going round that the Ferrari editions languishing on the dealers shelves are going to be re-badged with a high end japanese car brand logo and Fuji branding. this is just a rumour though.
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hasselbladfan
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« Reply #30 on: April 19, 2012, 12:17:42 PM »
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If they like this in Asia, why not, if it brings an extra buck?

But, it is not what they are (really) working on , i.e. to develop a new camera system that expands their customer base.

On top of it, I heard they are massively hiring .....
« Last Edit: April 19, 2012, 04:19:53 PM by hasselbladfan » Logged
BJL
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« Reply #31 on: April 20, 2012, 08:39:24 AM »
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"We are proud to have such an iconic brand in our portfolio and are convinced that with solid financial support and a suitable growth strategy, Ventizz can further strengthen Hasselblad's position as the first-class producer of medium-format digital camera systems. Furthermore, we plan to develop Hasselblad cameras to appeal to a wider circle of ambitious photographers," said Helmut Vorndran, managing partner and CEO of Ventizz Capital Partners.
Can you tell us the source for this and other quotes in these posts?
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KLaban
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« Reply #32 on: April 20, 2012, 10:20:54 AM »
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Can you tell us the source for this and other quotes in these posts?

http://www.ventizz.de/en/pm110630.php
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BJL
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« Reply #33 on: April 20, 2012, 10:28:25 AM »
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Thanks: so, quotes from June 2011 when Ventizz Capital Fund acquired Hasselblad.
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haring
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« Reply #34 on: April 24, 2012, 04:46:45 PM »
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I guess they are kind of busy being worried after seeing the price tag of the Nikon D800 with its 36.3-megapixel FX-format...
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JV
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« Reply #35 on: April 24, 2012, 05:53:53 PM »
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Hasselblad USA and Bron Imaging Group announce agreement to merge U.S. operations:
http://press.hasselblad.com/media/1974277/2012-04-24_pr_hasselelbadbron_us_en.pdf
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design_freak
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« Reply #36 on: April 25, 2012, 03:37:37 AM »
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Hasselblad USA and Bron Imaging Group announce agreement to merge U.S. operations:
http://press.hasselblad.com/media/1974277/2012-04-24_pr_hasselelbadbron_us_en.pdf

Nice message. But we would prefer to know that they are working on new products ... Software, lenses, new system...
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K.C.
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« Reply #37 on: April 25, 2012, 04:52:08 AM »
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Nice message. But we would prefer to know that they are working on new products ... Software, lenses, new system...

Press release: "The merger will only impact the two American organizations of Bron Imaging Group U.S."

They don't do any development in the U.S.. They're just combining operations here to try and stay in business.
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jduncan
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« Reply #38 on: April 25, 2012, 06:55:46 AM »
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Press release: "The merger will only impact the two American organizations of Bron Imaging Group U.S."

They don't do any development in the U.S.. They're just combining operations here to try and stay in business.

I am not sure about the las bit. It appears to imply that they are close to be broken. It could be, but I don't believe it's the only interpretation.  They already were working as partners on other zones.
It could be that the partnership worked very well,  It could be an effort to combine marketing campaigns, increase support coverture an channels  and cut marketing costs, They could be testing the waters for fusion it could be the big universal pancake of the space.

In other words, I believe we don't have the information to decide.

For me the development is interesting. But I don't see it as a move that will change the market in a significant way.
Best regards,

James
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Dave McRitchie - Bron Imaging Group
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« Reply #39 on: April 26, 2012, 12:17:28 PM »
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Just to follow up on the "to try and stay in business" quote.  This is absolutely not the case.

The US distribution merger is not without a successful precedent.  The distribution of both products has been successfully demonstrated in the UK.  The combining of resources will help us to develop a greater outreach into the market.  What this means to the end user is better customer support and better sales support.

This is NOT a merger of Hasselblad and Bron Elektronic in Europe.  This is a merger of 2 distribution companies in the US only.

Dave McRitchie
Bron Imaging Group
dave@bronimaging.com
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