Do you think that the "r & d" is dedicated to building site? at least their marketing just works ...
I think the Phase website looks 1994. That doesn't mean the product isn't good, it just means the marketing looks a little dated and limited.
Look at the hasselblad site for modern design, or better yet look at the Apple or RED camera sites for inspiration, because those two companies sell just a handfull of product, but give the impression they sell a billion items and when you include the Hasselblad site, they do it with a sense of style and modernism.
All three of those companies marketing give the impression they are selling something special.