What are the half-day and quarter-day fees covering? Is this a shooting fee? Or is it for editing/processing/pre- and post-production?
If it's a shooting fee, what are you shooting? Charging for time may be appropriate for some jobs (events, maybe small product, maybe even weddings), but not for others (national advertising.) For shooting, I will have a half-day fee that is larger than half my full-day fee.
If it's for production, I prefer to have that separately stated in the estimate, with specific line items, rather than lump it into a "half day" for production. That way the client can see exactly what she is buying.
Many thanks for the replies.
Day, 1/2 day and 1/4 are all shooting/capture. Post-production/editing is separate.
The types of work I do would all be priced similarly. My problem is being a bit more scientific at arriving at that price.
My current thinking is, having a 1/2 hour set-up cost that is added to a 1/4 day (2 hour), 1/2 day (3.5 hour) and full day (7 hour) rate. Thus, 1/4 day is 2.5 times the hourly rate, 1/2 day is 4 times, and full day is 7.5 times. This seems logical to me at any rate (no pun intended).
Only remaining question is, do I charge post production at the same hourly rate when quoting?
Ps. I'm not sure what you mean by, "For shooting, I will have a half-day fee that is larger than half my full-day fee."