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Author Topic: Search Engine Optimisation  (Read 2512 times)
MartinSpence
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« on: August 17, 2012, 07:36:34 AM »
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Hi folks

I've recently developed a website and have discovered I need to do a lot of SEO work.

Are there any articles/websites anyone would recommend?

Thanks
Martin

www.martinspencephotography.co.uk
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Justan
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« Reply #1 on: August 17, 2012, 07:57:49 AM »
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I wrote the following for another group. Hopefully you and others will find it useful.

The following is a great overview for SEO. Read all the content through once or twice and take notes. http://www.wordsinarow.com/seo.html . This covers the techniques for most kinds of tags, both those found in the meta tags and those found by the header tags within the text of a web site itself.

There is some debate about which meta tags produce SEO results. If you look at top pages, many use all typical elements. My interpretation is that itís better to have it and not need it, than the other way around. There is a consensus that each indexed page should have its own unique meta-tags, and not just a repeat of the tags on the home page.

Meta tags are not necessarily seen by visitors to a page as much as they are seen by the search engines. In addition to the meta tags, the use of header tags within the page(s) is seen by viewers and search engines. Header tags are the <h1>_______</h1>, <h2>_______</h2>, and so on tags that appear as page and section headers within the page content itself.  Here is a link to a site that discusses this in detail. http://www.w3schools.com/tags/tag_hn.asp . Note that for the best results, there needs to be a degree of redundancy between the meta tags and the <hx> tags.

Not all web pages can have the SEO content on specific pages. The pages for many sites, as example, were developed using dot.net and they employ what is called master pages. The following link shows something of how to program for that kind of environment. http://msdn.microsoft.com/en-us/library/wtxbf3hh.aspx#HowMasterPagesWork

This site describes the kinds of meta tags that are used and their typical use.
http://www.metatags.org/meta_name_keywords

The following link describes the kinds changes needed for some web forum based sites:
http://www.vbseo.com/f34/understanding-seo-vbulletin-2628/

What I did was to use the top search engines and looked for specific key words in my searches. I then looked at the top pages that were produced from the searches, and used the developer tools that come with IE9 to do an analysis of the page. You can do this by pressing the F12 key and then look at the script tab. This shows the actual code thatís used by the page. Then, simply do what the people did who got the top results did, but improve upon it.

Also Google webmaster tools is a very good resource for a number of things. http://www.google.com/webmasters/edu/quickstartguide/index.html

In addition to above, one of the best ways to help boost oneís page rank is to have other sites provide a link to your site. But before this will be successful, one needs to develop a site map or site index and submit that index to the web search indexes. That way you can put your favorite content and links on subordinate pages at your site, and the search engines will find the content. The following link shows some basic info on what a sitemap is: http://www.sitemaps.org/
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RFPhotography
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« Reply #2 on: August 17, 2012, 08:05:14 AM »
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Links have dropped as a measure of site ranking in the latest Google update.  The reason being that link farms were sprouting up that were providing all kinds of links to a site but there was nothing behind the site providing the link.  Google figured this out and changed its algorithms to try to determine whether the link was 'authoritative' but not sure how well that worked.

The bigger drivers of page rank now are content and social sharing.  Developing relevant and useful content on a regular basis that is shared by others on social media or that generates responses on the site from visitors is more important now.  One of the best ways to do that?  A blog.
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AndyS
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« Reply #3 on: August 17, 2012, 03:10:10 PM »
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Hi Martin,

Lots of folk would still maintain that content is still king - have relevant, real content on your pages and it will really help in the long run.

Looking at your site it looks as if you've got good 'alt' tags against your images, but the filenames themselves aren't in general very descriptive. Having some relevant text on the page with each image would probably also help in terms of things like google image search.

I like to think my site is fairly well optimised, but I know I need to work harder at getting more content into the site and on the social networking side of things to get my pages shared around.

I think SEO optimisation is one of those massive topics where can't hope to ever truly get to the point when you've got it perfect - but it's something that you just have to keep working at over time.

Andrew.
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MartinSpence
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« Reply #4 on: August 19, 2012, 10:35:53 AM »
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Thanks for the feedback guys

Justin - thanks for the article! Lots of work ahead...

Cheers
M
www.martinspencephotography.co.uk
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Justan
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« Reply #5 on: August 22, 2012, 12:00:46 PM »
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I came across an article from Google at the end of the following link. It is somewhat of a bewildering read, but a good reference and guide.

http://static.googleusercontent.com/external_content/untrusted_dlcp/www.google.com/en/us/webmasters/docs/search-engine-optimization-starter-guide.pdf

Having read it, i recommend using it as a reference for some of the finer points but still feel this guide (also mentioned in my previous post) to be more coherent http://www.wordsinarow.com/seo.html
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rjkern
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« Reply #6 on: September 10, 2012, 02:00:42 PM »
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Martin,

Good question. I did two blog posts with the guy I work with (www.sporkmarketing.com) in Denver, CO. He does great work!

Part 1: http://www.kern-photo.com/index.php/2011/03/seo_important_business

Part 2: http://www.kern-photo.com/index.php/2011/03/seo_tips_importance_links_blogging

There are some golden nuggets out there... but lots of it comes from common sense and helping others!

Good luck!

RJ
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R. J. Kern
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pomgonewalkabout
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« Reply #7 on: October 30, 2012, 06:43:13 PM »
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Cole Thompson, a lover of Black and White has an interesting article about this on his website.

http://www.photographyblackwhite.com/search-engine-optimization/

Cheers Dean
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I do not need that new camera
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