Interesting marketing video posted by phase one..... but something is wrong..

[BJL]

Do you find the video to be miss leading or not?
Do you find the video to be honest?

`Sentence first--verdict afterwards.' as the Queen said at Alice's trial.

I think instead you need to state your charges and evidence before anyone will bother to vote!


P. S. on second thoughts, I probably should not have followed this thread down the rabbit-hole -- sometimes I fall for the temptations of forum nonsense Wonderland.

[jsiva]

Hmm...Walter really should not be wearing jeans with a brand name golf shirt?

BTW, he's about as stand-up as they come, so whatever conspiracy has been spotted, I'm quite certain it was not intended to mislead - even withstanding all the sales and marketing caveats.

[abiggs]

My brain hurts after reading this thread. It's a game that only 1 person wants to participate in.

[Christopher Arnoldi]

I understand 1/800 sec. and f 2.8
There is no cable between the MacBook and the back? So how can the guy see the pictures that were taken?

[Ed Foster, Jr.]

Love your photos and articles on Cuba.
Beautiful and touching. Excellent work.

Thank you, Fred, that is kind of you.

Ed

[Paul2660]

I have not watched the video, but the double shutter may be there if the photographer is using a LS Schneider Phase One lens.  The LS and DF shutter both have to
fire each time, may be the sound you hear.

Paul

[george2787]

He shoots 11 pictures, the final slide only shows 6

[FranciscoDisilvestro]

I think the video would like you to believe that all the shots were obtained in only one run. It seems to me that some details show that several attempts were made and the final pictures were selected among different runs.

Camera settings: At the beggining the lens is set to MF when the photographer seems to start shoting. Then it appears changed to AF.
Shutter selector: At the beggining and during most of the video is set to "C"(continuous), but in the last shot it appears on "S" single

The shot of the "model" just exiting the boat: In the video he is looking at the camera and in the posted picture he is looking somewhere else.

[FredBGG]

Camera settings: At the beggining the lens is set to MF when the photographer seems to start shoting. Then it appears changed to AF.
Shutter selector: At the beggining and during most of the video is set to "C"(continuous), but in the last shot it appears on "S" single

The shot of the "model" just exiting the boat: In the video he is looking at the camera and in the posted picture he is looking somewhere else.

And we have the winner!

FranciscoDisilvestro.

Well spotted Francisco!

Demonstrating the speed of focus with the auto focus off !!!!

[Doug Peterson]

They had a non-pro actor, a dealer/photographer who is a standup and knowledgable guy but not extensively experienced with making videos, and a location environment. They also had one camera man. So I'd imagine they took several takes and edited together the final result. The one where he's talking the camera is on MF. When they cut to him shooting the camera is on AF (note his hands are not turning the focus).

I'd imagine the take where he was talking with the camera set to MF ended with "o crap the camera was on MF, let's start a new take" but was the take where his speech was the best and so was used in the final edit.

More to the point... its advertising. I hate to break it to you, but brushing your teeth with Colgate isn't going to transform you into a handsome 30-year old with perfectly pearly white teeth, and eating Wheeties for breakfast won't turn you into a world class athlete.

Suggested cultural references:
http://www.youtube.com/watch?v=zrzMhU_4m-g
http://en.wikipedia.org/wiki/The_Drumhead
http://en.wikipedia.org/wiki/Salem_witch_trials

If the DF body weighs the same as a duck Phase One are run by witches.

[kdphotography]

I find nothing misleading about this video from Phase One---marketing, advertising, or whatever you want to call it.  It's just simply not remarkable.  What I do find enormously misleading is the initiation of this thread with the inference that the video itself is misleading.  Oh my, conspiracy theorists unite.  *sarcasm*   

If anyone finds themselves somehow/someway misled by a manufacturer's claims, file a complaint with the FTC and be done with it.  But I'll place bets (that's just the attorney in me) that you really should be in the class of consumers to have standing.  In other words, you actually have purchased and used a Phase One DF and recent MFDB---oh, and maybe used it for more than 562 frames.  If a serious amateur or professional studio has $US 20K-40K to spend on a camera system I should hope they have the intelligence to contact reputable dealers and try the various systems for themselves and see if it suits their workflow, expectations, and personal likes.  I use whatever tools suits me best, whether that be a DSLR or MFDB, and sometimes it gets really subjective into just what suits my fancy that day. 

The paternalistic nonsense I can do without.

 

[Anders_HK]

I find nothing misleading about this video from Phase One---marketing, advertising, or whatever you want to call it.  It's just simply not remarkable.  What I do find enormously misleading is the initiation of this thread with the inference that the video itself is misleading.  Oh my, conspiracy theorists unite.  *sarcasm*   

If anyone finds themselves somehow/someway misled by a manufacturer's claims, file a complaint with the FTC and be done with it.  But I'll place bets (that's just the attorney in me) that you really should be in the class of consumers to have standing.  In other words, you actually have purchased and used a Phase One DF and recent MFDB---oh, and maybe used it for more than 562 frames.  If a serious amateur or professional studio has $US 20K-40K to spend on a camera system I should hope they have the intelligence to contact reputable dealers and try the various systems for themselves and see if it suits their workflow, expectations, and personal likes.  I use whatever tools suits me best, whether that be a DSLR or MFDB, and sometimes it gets really subjective into just what suits my fancy that day. 

The paternalistic nonsense I can do without.

 

+1 

[EricWHiss]

Doug,
Good call on the videos....       I was thinking about posting something about a witch hunt earlier but the Monty Python sketch was perfect! 

[ErikKaffehr]

:-) :-)

I hate to break it to you, but brushing your teeth with Colgate isn't going to transform you into a handsome 30-year old with perfectly pearly white teeth, and eating Wheeties for breakfast won't turn you into a world class athlete.

[FredBGG]

So now for round two of the "detective game".

There is something else wrong with the video beyond the MF or AF setting on the lens.

[FredBGG]

I find nothing misleading about this video from Phase One---marketing, advertising, or whatever you want to call it.  It's just simply not remarkable.  What I do find enormously misleading is the initiation of this thread with the inference that the video itself is misleading.  Oh my, conspiracy theorists unite.  *sarcasm*   

If anyone finds themselves somehow/someway misled by a manufacturer's claims, file a complaint with the FTC and be done with it.  But I'll place bets (that's just the attorney in me) that you really should be in the class of consumers to have standing.  In other words, you actually have purchased and used a Phase One DF and recent MFDB---oh, and maybe used it for more than 562 frames.  If a serious amateur or professional studio has $US 20K-40K to spend on a camera system I should hope they have the intelligence to contact reputable dealers and try the various systems for themselves and see if it suits their workflow, expectations, and personal likes.  I use whatever tools suits me best, whether that be a DSLR or MFDB, and sometimes it gets really subjective into just what suits my fancy that day. 

The paternalistic nonsense I can do without.

 

A couple of things.

First of all a recent medium format digital back is not a relevant argument for several reasons.

1)The back in the video is a P series back, not a recent one.
2) Auto focus is not affected by the back. It is a function of the camera body.

The back may affect overall frame s per second due to different cache and write times.

[ErikKaffehr]

Nice video!

Not that it's relevant in the context, but this was also fun: http://www.youtube.com/watch?v=Qc7HmhrgTuQ&feature=relmfu

Best regards
Erik

Doug,
Good call on the videos....       I was thinking about posting something about a witch hunt earlier but the Monty Python sketch was perfect! 

[Doug Peterson]

So now for round two of the "detective game".

There is something else wrong with the video beyond the MF or AF setting on the lens.

"The State Department is infested with communists. I have here in my hand a list of 205—a list of names that were made known to the Secretary of State as being members of the Communist Party and who nevertheless are still working and shaping policy in the State Department."
- Joseph McCarthy

[Doug Peterson]

Not that it's relevant in the context, but this was also fun: http://www.youtube.com/watch?v=Qc7HmhrgTuQ&feature=relmfu

"Name your favorite Monty Python sketch" - now THAT's a fun game.

How about Cheese Shop?
http://www.youtube.com/watch?v=B3KBuQHHKx0

[Don Libby]

Yet another example of Fred's dislike toward digital medium format and if it's not shot with a Fuji then is can't be good behavior.   This got old on the other forum and it's old here.