For those not familiar, Shoot-NYC is ongoing as a separate event outside of the PhotoPlus Expo (less than 3 blocks away at 608 West 28th Street & 11th Avenue):http://www.captureintegration.com/2012/10/22/1025-26-ci-shoot-nyc/
This is primarily an event that features equipment by Hasselblad, Broncolor, SunBounce, Kobald, Foba in numerous shooting spaces alongside simultaneous seminars on either side. It is a more intimate event than PhotoPlus and allows for you to get more 1 on 1 quality time with representatives and equipment. There's also a Hassleblad Masters gallery in the entrance-way.
I'm mostly situated in the right side/rear of the equipment area with a Foba Table Setup with Broncolor Scoro Packs, Picolite System, and Hassleblad H4D camera, next to the right side seminar entrance. Stop by and say hi if you make it over.