Was that a surprise to you? It was to me. When I first saw the online images, I wasn't sure it didn't look worse than its predecessor. But in person, what a difference. As I held it next to my MacBook Pro, I realized the symmetry, the same color scheme. It looks much better and now even has me feeling it compares favorably to the all black Fuji version. I think the new color scheme is appropriate to the design.
They say looks aren't suppose to matter, but let's face it they do and along with your reference to Apple, that company has made billions off of looks, so I wish Hasselblad well.
I haven't seen the H5d in person, but it looks modern and I do like the 40 sensor of that camera, so when it comes out, I will arrange for a test in our exact working conditions to try it out along with the software and workflow.
No camera is perfect, but lately we've used our medium format system in almost all of our work and plan to do so on the next two projects, one in L.A., the other in three cities and an additional two countries.
I'll admit, I have had great success with my Phase backs, especially in reliability, but as much as I love my Contax I'm think that it is close to the time to add a more modern medium format system, especially one with Leaf shutters.
I'll also admit I love the interface of the Leaf Credo, but when you look at the H5, the price, the added benefits of the lens system and the fact that H lenses are in rental everywhere, it warrants a hard look.