At what point should one stop writing a first draft for a 5 minute corporate video? How much time and effort do you put aside for this aspect of the business?
How do you deal with script nuances and inexperienced clients? E.g., if a client asks you to clarify a certain section of the script, how do you go about it without sounding like a textbook on calculus?
If these questions have been answered already, I will really appreciate links. Thanks for the help!
I would give simple and easy to understand examples (anecdotes if possible) of why terms and structure are used. People tend to remember things, and understand them, more easily if the have a situation they can link it too.
I'd just like to add some general script writing info. This may not be necessary for you in particular, but may be something a reader would like to know.
Don't become too involved in a first draft. Keep it open and make it something that can change if needed. You'r clients will have ideas and the process will end with a script very different than what you would have come up with on your own.
Even after rigorous work on the script the project may not come to fruition. Depending on the project, the clients and the contract, you may be entitled to a kill fee. This is a small fee that's pays for your time and generally discourages people from fishing for an idea and then using it without your consent or license.