Or maybe I'm just reading that into it.
The main new thing here is using the 10 channel head similar to the 9900 and sending two lines of each ink to double the amount of ink laid down per pass giving, I assume a 2X speed increase. I'm not sure there is anything groundbreaking in these heads above and beyond that (although incremental improvements over the 9900 head are possible). The other interesting thing to note is that they are releasing three sizes; 24", 36" & 44". The 36" carriage width is, I think, new for Epson.