Sorry for any rambling ahead of time... I know my way around a camera far better than a business or marketing!
Background - I have a 9-5 day job writing software. Its kind of ok , pays the mortgage keeps my brain in gear. I'd rather do fun stuff like photography all day, even if it involved (a lot more) non shooting work. I'm New Zealand based.
I've won some awards, have a few thousand facebook followers ( http://www.facebook.com/RobDickinsonPhotography
) recently launched a new website ( www.rjd.co.nz
) but have done little real marketing of that. I'm a realist and whilst I think my photography is Ok I see a lot better online so know I am not going to set the world alight and make millions...
I run some workshops, mostly seascape/landscape and an upcoming astro workshop with another photographer. I sell some prints and image use/licences ( 18 images for a 37m backdrop screen at an awards ceremony this week).
As a part time money maker for gear its fine but none of this is going to pay a mortgage any time soon. This is probably a position many people are in.
Ideally I would like to make a decent income through print sales, licence for things like calenders (rather than stock), workshops and photo tours. My plan is to build this up over the next 3-5 years by when I'll be more financially sorted and mortgage free. At some point I imagine the timesink that is the business side of photography will push out the day job but only if it works out financially!
So here are the specific questions - but feel free to add any general advice!
Whats the best way to generate print sales and market my website (same for the facebook page which does generate some business)?
Workshops/tours - I think these seem popular - NZ has many but most seem quite high priced. I could easily arrange lower/mid range multi day south island trips. Who to target? International market (US?) or locals? I could see myself running 3-5 day tours 4-5 times a year. And perhaps day long workshops more frequently.
I dont have any work in galleries (specifically in Christchurch) - is that a worthwhile area to look into? I know they can take a significant cut but still. There are far fewer galleries since the earthquake though.
Currently from a marketing point of view I feel I have reached a block with facebook/flickr/forums/500px.