Scarlet Announced

January 13, 2009 ·

Michael Reichmann

No – this is not Jim Jannard.It is Captain Scarleta character from a kidsTV series from the 1960'sNovember 13, 2008One thing can be said forREDfounder and CEO,Jim Jannard– he doesn't do things by half measure.

One of the major complaints about the burgeoning digital camera industry has been that the rate of technological change is such that cameras quickly become obsolete. No, no one is twisting your arm, and last year's model will still take fine photographs (probably limited byyourcapabilities, not its), but the desire for the latest and greatest runs deep in photography enthusiasts. It's in our DNA.

Now, in what can only be called a seismic move, the RED camera company has changed the rules of the game once and for all – at least insofar as the pro-end of the market is concerned.

TheScarletandEpicsystems have just been announced and they are highly modular in nature. Theannouncement pageprovides all of the details that are available at the moment, but on...

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Michael Reichmann is the founder of the Luminous Landscape. Michael passed away in May 2016. Since its inception in 1999 LuLa has become the world's largest site devoted to the art, craft, and technology of photography. Each month more than one million people from every country on the globe visit LuLa.

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