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Discover Medium Format Digital

A One Day Hands-On Seminar with
Michael Reichmann and Phase One

Thursday October 4, 2007

Sorry – This Seminar Has Been Cancelled

Vistek, Canada's Phase One distributor, has asked me to assist them with a specialized one day workshop for those who might be interested in discovering what's involved in working with medium format digital equipment.

This seminar is intended for both working pros as well as advanced amateurs – anyone in Toronto and Southern Ontario who might be interested in a hands-on experience with the latest medium format digital equipment.

This one-day session will take place at The Luminous Landscape Gallery and Print Studio in Toronto, on Thursday October 4, 2007.


Blue Lace Iceberg. Antarctica – February, 2007
Hasselblad H2 with 210mm lens and P45 back @ ISO 100

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The following equipment will be available:

– Phase One P20+, P21+, P30+ and P45+ backs

– H and V Hasselblad bodies as well as Mamiya 645 AF bodies

– large format and technical cameras if requested

– Elinchron lighting equipment

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The day's agenda will be as follows...

9:00 am – 10:00 am Coffee and introduction to the equipment

10:00 am – Noon Live model shoot in the studio

Noon – 1pm Lunch and image review from the morning's studio shoot using Capture One 4.0 and Lightroom 1.1

1pm – 3pm Location shoot in downtown Toronto

3pm – 5:30pm Image review and printing session using an Epson 7800 and an HP Z3100

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This seminar will be for just eight photographers. Everyone will have a hands-on opportunity to shoot with each of the four backs and three separate camera systems. Everyone will participate in the model shoot and also the location shoot. Attendees will be encouraged to bring their current DSLR or other equipment for comparison.

All files shot will be available to everyone on a DVD at the end of the day. As many large format prints as we have had time to make may also be taken home or back to your studio. Attendees are invited to bring their laptop computers to work with the files that they shoot during the day as well as their own CF memory cards.

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Who Is It For?

Photographers who are considering stepping up to medium format digital are the intended audience for this seminar. If you are located in Toronto, or Southern Ontario this session will be most convenient for you, though if you are coming from elsewhere you will also be welcome.

The fee for this all-day session is $299, which includes lunch, a model session, use of equipment, and as much printing as time permits. With only eight (8) attendees you are ensured of adequate time with each of the backs and cameras, and a chance to do any comparisons that you wish.

Michael Reichmann will be available as a resource all day, as will senior personnel from the Digital Capture Group at Vistek.

In the event that you purchase a Phase One back from Vistek there is a provision for applying the full cost of the workshop towards a purchase of a Phase One Digital back.

To register for this seminar please send an email, including your name, full contact details including daytime phone number, and a few words about your photographic involvements and interests. You will be contacted by telephone within 48 hours.

Because this seminar is designed for a small group of photographers it is likely to fill up very quickly. If you would like to attend, please e-mail as soon as possible.

Sorry – This Seminar Has Been Cancelled

September, 2007


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Concepts: Medium format, Digital camera back, Single-lens reflex camera, Hasselblad, Digital camera, Digital single-lens reflex camera, Large format, Phase One

Entities: Toronto, Vistek, Digital Capture Group, Canada, Luminous Landscape Gallery, Michael Reichmann, Michael Reichmann, Ontario

Tags: Phase One, format digital, format digital equipment, seminar, Southern Ontario, medium format, Phase One distributor, Vistek, latest medium format, Luminous Landscape Gallery, separate camera systems, Phase One Digital, CF memory cards, large format prints, daytime phone number, Digital Capture Group, Toronto, one-day session, location shoot, model shoot, Hasselblad H2, all-day session, Thursday October, hands-on experience, current dslr, hands-on opportunity, intended audience, Print Studio, model session, photographic involvements, Michael Reichmann, laptop computers, adequate time, time permits, senior personnel, contact details, cameras, small group, workshop, amateurs