Update

When this article first appeared it showed U.S. pricing.But because of fluctuating international exchange rates these prices can be misleadingfor people living in other countries. I have therefore removed exact price information to avoid any confusion.You should therrefore contact you local dealer to find out specific pricing information at the time that you are interested in buying.

In any battle, a strategist will tell you that victory often goes to the combatant that takes the high ground. This is both practical advice as well as a metaphor. Now, in late July, 2005, Phase One has – in a not altogether surprising move – not only announced three major new new products for the coming two quarters but has also laid out a product road map for the next 18 months. In the highly secretive world of digital camera technology this is almost unheard of, especially when a company has existing products to defend.

Announcing what you're going to be bringing out si...